Tasked with building Chirp’s brand and digital platform from the ground up in just 30 days, I led a distributed team of four designers across the US and Europe to create a bold, playful identity tailored to Gen Z creators. Grounded in user interviews with micro and nano creators, we translated audience insights into a colorful visual language and intuitive, customizable bio link experience designed to reflect each creator’s individuality.

Balancing creative expression with business objectives, we developed a seamless monetization experience through stylish, non-invasive native ads that felt like a natural extension of each creator’s page. Ongoing user feedback shaped our approach, inspiring a non-monetized option that put creators in control of their experience. Collaborating closely with engineering, I guided the creative vision from brand strategy through product execution, delivering a cohesive platform that launched on schedule without compromising usability or creative integrity.